Joe Leader serves as the CEO of APEX (Airline Passenger Experience Association), a four-decade old leading nonprofit association consisting of every major airline and passenger-service focused company in the world. Leader works with member companies globally to improve universal standards, key industry research, and regulatory advocacy. As passenger experience becomes a growing profit center for airlines, Leader has worked on behalf of APEX member companies to advance thought leadership approaches across the industry that serve better passengers. A forerunner in aviation and technology, Leader has been a leading executive for more than two decades across technology and aviation companies. In addition to speaking worldwide as an industry expert, he has been interviewed and cited by the Harvard Business Review, New York Times, Wall Street Journal, Financial Times, USA Today, and publications worldwide on airline passenger experience. Leader holds undergraduate and graduate degrees from Emory University, an MBA in technology management, and conducted his business Ph.D. research on accelerating technology adoption in aviation.