Founding Chief Executive Officer of flyadeal, the Middle East's newest low cost airline based in Jeddah, Saudi Arabia which commenced operations on 23rd September 2017. Part of the SAUDIA group. Previously, Partner at Heidrick & Struggles, in its Industrial Practice focusing on the Airlines, Aviation, Defence & Aerospace sector in Asia. An airline and aviation executive with over 20 years’ experience gained in a number of senior roles and airlines. Airline experience covers executive management, finance, strategy, commercial, brand and marketing, network, government affairs, alliances and airline operations. This experience has been across many Asia Pacific countries. Experience in some of the region's most successful airlines, in both low cost and premium segments, including Qantas and Singapore Airlines and responsible for the establishment of Jetstar Asia as its founding CEO. Other previous management experience at both COO and CEO level, the latter at Citilink, Garuda Indonesia’s low cost airline and at Viva Macau Airlines in China. Former Senior Partner in consulting firm, Flight Ideas Consulting, providing Board and Senior Management level advisory on best practice, growth, improvement and funding strategies for airlines, as well as being taking on management responsibility in implementing these strategies. Holds degree in Economics and is a qualified Chartered Accountant.